◈ Recycled ◈ Sustainable ◈ Vegan ◈
OUR STORY AT GINNY FAYE
Ginny Faye began out of a desire to buy ethically sourced and sustainable fashion products. Finding a gap in the market in accessories, specifically women’s and pet accessories we decided to launch our own little boutique.
This very quickly rolled on to include homeware items and baby products. My husband and I are about to welcome our first child into the world and have been horrified by the amount of waste associated with babies. We want to minimise this by using reusable nappies and reusable baby wipes as much as we can so we can do our little bit to make the world a better place for him.
But whether its baby care items or fashion accessories we don’t want to compromise on fashion and we don’t want it to cost the earth. That’s why as many of our products as possible are made from recycled materials or are otherwise sustainable – and all our packaging is ethical too.
HOW DID GINNY FAYE BEGIN?
My husband and I have always been passionate about the environment and often criticise today’s throwaway culture, but at the same time realise we’re a part of it as there are so few companies out there producing genuinely sustainable fashion products. Out of the every day items we buy there is so much packaging, so much waste, and next to none of it is made from recycled materials.
We were brainstorming ideas on a long car journey (in our plug in hybrid car) and decided fashion and accessories was one of the biggest gaps in the market. How many clothes, accessories and pet accessories can you say you currently purchase from ethical sources? That’s exactly what we want to change.
WHERE DID THE NAME GINNY FAYE COME FROM?
Ginny Faye is the name of our gorgeous shaded red miniature dachshund. She’s always inspired us – in fact we nearly made her into a Gin once! We love the name as a brand and she’s also inspired lots of dog related products. We really struggled to find collars and leads for her made of recycled or sustainable material so we wanted to sell our own.
WHAT PLANS DO YOU HAVE FOR GINNY FAYE IN THE FUTURE?
We have big plans for Ginny Faye. We want to be able to offer our customers a full range of stylish products so whatever it is you need you’ll have a choice of items that are always both on trend and sustainable. We want to be able to offer seasonal products as well as lifetime favourites. We want our customers to be able to cherry pick from a wide variety which sustainable fashion products they fancy in line with current trends but without the guilt of succumbing to the throwaway fashion culture.
MEANWHILE, ON THE BLOG...
You may think of wet wipes as seemingly innocent. After all, most of us use them from time to time, to exfoliate, to remove make up, to clean worktops, bathroom suites or baby’s bottoms, but the sheer quantity of wet wipes being used is damaging our planet.